The Myths of Innovation is now out in paperback. There’s a bunch of cruft that has built up around ideas and how they are generated. Most of it is garbage. The book outlines how innovations actually occur, and how to go about getting and developing ideas. A great read, especially if you work with ideas (or want to).
It comes with the Rodeo Stamp of Approval(tm) (and that isn’t just because my name is printed in the acknowledgements).
Here are two free chapters to whet your appetite. Then once you’ve read those, you can grab the rest here: http://bit.ly/mythspb
RodeoClown: like a mole, digging in a hole.
